ASEA Generator Nameplate

This nameplate is on the 1927 ASEA 2300 volt, 150kVA generator in our collection. ASEA (ah-say-ah) was an acronym for Allmänna Svenska Elektriska Aktiebolaget (General Swedish Electrical Limited Company in English) and was founded in 1883 to manufacture electrical lighting and generators. Before World War II the swastika had, for millennia, represented prosperity and good luck. However, when the National Socialist German Workers' Party seized power in Germany and appointed Adolph Hitler as Chancellor in 1933, the swastika suddenly represented something much different, so in that same year ASEA abandoned their old logo, and you won't find this nameplate on any ASEA equipment manufactured after 1933.
In 1988 ASEA merged with the Swiss electrical manufacture Brown Boveri & Company (BBC) to form ABB and to this day still provides high quality electrical equipment to utilities, power plants and railways.